By: Rex Wang, Vice President of Product Marketing, Oracle
Oracle Voice 01/28/2014
Last year, businesses continued to adopt cloud computing at a rapid pace. IDC estimated that worldwide spending on public IT cloud services reached $47.4 billion in 2013 and will grow at a rate of 23.5 percent per year through 2017. The marketplace of public cloud services offers myriad choices across many application types, lines of business, industries, and layers of technology.
There are an increasing variety of clouds available today. Cloud service providers tend to offer a narrow range of specialized services, with no single cloud offering all the services a business needs to operate. As a result, businesses have to go to multiple clouds. This creates fragmented data and processes, and the cost and complexity of integrating across clouds can be significant.
To minimize this, Oracle Cloud offers the broadest and deepest portfolio of enterprise SaaS services, and is the only cloud with all three layers of the cloud computing stack: application services (SaaS) and platform services (PaaS) that enable organizations to build bespoke applications or application extensions, and infrastructure services (IaaS) that are capable of supporting any type of workload. Oracle Cloud is based on open standards, enabling easy integration and coexistence with other clouds as well as the ability to switch to other clouds if customers want.
When I started thinking about how to categorize and characterize all the different cloud services needed by businesses, I was reminded of the periodic table. I figured this might be an interesting way to describe Oracle’s public cloud services, so I gave it a shot.
Oracle’s infrastructure as a service (IaaS) is found in groups I and II. These groups deliver a set of standardized, automated infrastructure services that are self-service and pay-per-use. Services in the IaaS groups are excellent conductors (providing the underlying infrastructure that powers Oracle Cloud), highly malleable (highly flexible and scalable and supporting any type of application workload), and are very reactive (often combined with services from the SaaS or PaaS groups).
Groups III though VII are referred to as Oracle’s platform as a service (PaaS) and provide a standards-based, self-service, easy-to-use platform to rapidly build and deploy scalable applications. Services in the PaaS groups are also excellent conductors (providing power to applications), highly malleable (very flexible and used in many different ways to build applications), and lustrous (built on the industry’s #1 database and application server). Developers use PaaS to create bespoke applications or to extend SaaS applications in groups VIII through XII.
Oracle’s software as a service (SaaS) is represented by groups VIII through XII and provides the most comprehensive and connected portfolio of modern business applications in the industry. These SaaS groups are also known as the human capital management (HCM), enterprise performance management (EPM), enterprise resource planning (ERP), supply chain management (SCM), and customer experience (CX) groups. SaaS is often extended by PaaS or IaaS or integrated with on-premises applications, creating what are known as hybrid clouds. This phenomenon is known as “coexistence.” CX services are highly reactive and tend to combine with other cloud service elements. CX services often integrate with services from the SaaS, PaaS, and social relationship management (SRM) groups. Services in the HCM, EPM, ERP, and SCM groups are nonreactive and stable. These services are very steady and reliable.
Group XIII is made up of the SRM services, which socially enable organizations by connecting people, business processes, applications, and content in new and innovative ways. They are very reactive and not found free in nature. SRM services readily combine with SaaS services from groups VIII through XII. For example, SRM services can combine with services from CX or HCM to create a modern customer experience or social recruiting solution.
Like the chemical elements of the period table, combining Oracle Cloud services from different groups creates unique compound capabilities. When considering a move to the cloud, businesses are best served by choosing a cloud that is capable of addressing multiple business needs through a rich set of well-integrated services. This is especially true when a business situation requires multiple applications with connected data and processes. Incomplete, inflexible, and isolated clouds often lead businesses down the path of costly integrations that greatly diminish a business’ chance for success in the cloud.
To learn more about Oracle Cloud, attend an upcoming Oracle CloudWorld in a city near you. Oracle CloudWorld is a free, one-day event offering multiple tracks for sales, marketing, customer service, human resources, information technology, software development, and finance and operations professionals. You’ll hear keynotes from industry thought leaders and Oracle executives, learn from real-world case studies, and network with other industry professionals. I hope you can make it.
The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.