New Oracle Marketing Cloud Solution Helps Manufacturers Improve Customer Experience and Drive Revenue

Oracle, 04/08/2014

Oracle Eloqua for Manufacturing Enables Improved Marketing Performance and Efficiency

News Summary

Marketers in global manufacturing businesses are looking to improve customer engagement and increase marketing effectiveness as they support prospects and customers through the discovery and buying process. To be successful, these marketers need to quickly transition from conventional product-centric marketing to a customer-centric approach. Oracle Eloqua for Manufacturing is a flexible and scalable industry-specific marketing automation solution that enables companies to deliver targeted and personalized interactions across customer touchpoints and channels.

News Facts

  • Oracle Eloqua for Manufacturing helps manufacturers improve the customer experience and drive revenue.
  • The latest addition to the Oracle Marketing Cloud, Oracle Eloqua for Manufacturing is a flexible and scalable cloud-based solution that is specifically designed to help global manufacturing organizations deliver personalized experiences to customers and prospects while improving marketing outcomes and efficiency.
  • The new solution increases marketing effectiveness by introducing industry-specific capabilities that enhance targeting and segmentation, increase engagement, improve measurement and produce actionable reporting.
  • With a full view of the buyer’s journey, insights into customer demand signals and integrated business intelligence reporting, marketers in global manufacturing organizations are able drive demand and improve the quality of leads that are passed to sales.
  • By providing insight into customer and prospect needs, Oracle Eloqua for Manufacturing helps marketers in global manufacturing organizations deliver personalized campaigns with timely and targeted content.
  • To help manufacturers achieve a faster time to revenue and maximize their customers’ lifetime value, Oracle Eloqua for Manufacturing includes product registration capabilities that help deliver efficient product maintenance and subscription renewals.
  • The new release includes intuitive templates and workflows that help marketers quickly and efficiently create and extend channel relationships. Campaign tasks are automated and personalized across print, e-mail, web, and telemarketing channels.
  • Oracle Marketing Cloud has industry-specific marketing solutions for insurance, asset management, entertainment, non-profits, life sciences, wealth management and manufacturing organizations. Each industry product is developed with the industry user in mind, incorporating marketing, content and data analysis best practices.

Key Benefits:

  • Oracle Eloqua for Manufacturing helps marketers drive revenue, improve the customer experience and transition to a customer-centric approach by delivering custom templates, targeted content and leading business intelligence.
  • Key benefits delivered by Oracle Eloqua for Manufacturing include:
  • Efficient marketing campaign management and execution: Pre-built and pre-approved branded sales templates for a number of manufacturing scenarios eliminate guesswork, increase the opportunity for early successes and accelerate time to value.
  • Fast and accurate targeting: Helps capture digital behavior, segment for relevancy, and target prospects with engaging content to shift them along the buyer’s journey.
  • Improved personalization: By analyzing digital body language from every interaction, including social and website data, the new solution helps marketers personalize content and generate real-time engagement when target audiences are most interested.
  • Better lead management: Helps manufacturers grow their new business pipeline and attract new customers by nurturing prospects through personalized interactions, identify buying signals and passing qualified leads to sales.
  • Simplified customer on-boarding: Product registration triggers automated campaigns that deliver efficient product maintenance and subscription renewals.
  • Accessible customer data: Enhances customer service and encourages transitions from trial to purchase by storing and analyzing critical information on product ownership, warranties and sample/trial requests.
  • Optimized customer engagement: Increases customer loyalty and creates additional revenue opportunities by personalizing and improving the quality of engagement with prospects and leads.
  • Enhanced customer insight: Provides insights into marketing activities and campaign performance, demonstrating marketing’s impact on driving demand and ROI, while the built-in business intelligence capabilities improve sales forecasting.
  • Enhanced mobility: Enables marketing and sales teams to set up campaigns with pre-approved content and templates while on the move.

Supporting Quote

  • “Manufacturing organizations want to improve engagement with customers and prospects across digital channels so that they can gain better visibility into their sales pipeline and grow their businesses,” said Steve Miranda, executive vice president, Oracle Applications Development. “With capabilities developed specifically for manufacturers including pre-built templates and leading business intelligence, Oracle Eloqua for Manufacturing helps manufacturers improve marketing effectiveness and drive revenue.”

Supporting Resources

Oracle Eloqua Industry Solutions

Oracle Marketing Cloud

Oracle Eloqua Lead Management

Oracle Eloqua Content Marketing

Oracle Eloqua Campaign Management

Oracle Eloqua Marketing Measurement

Oracle Eloqua Targeting and Segmentation

Oracle Eloqua AppCloud

Oracle Eloqua Twitter

About Oracle

Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NYSE:ORCL), visit www.oracle.com.

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

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10 Tech Trends That Will Transform Your Industry

04/03/2014

By: John Foley, Oracle Voice

I have bad news for companies that are struggling to improve their customer engagement—it’s only going to get more difficult. Social-savvy, smartphone-carrying consumers will switch allegiances faster than you can say “customer relationship management.”

“Customers are going to get harder to deal with, not easier—less loyal, more picky,” says Oracle ORCL -0.67% President Mark Hurd.

Hurd was speaking at Oracle Industry Connect in Boston, where more than 1,500 business and technology executives from the communications, financial services, health sciences, retail, and utilities industries, and those from project-intensive industries such as construction and manufacturing, came together to delve deeply into what’s happening in their sectors.

They also shared ideas and best practices where there’s common ground. “People want to learn, borrow, and understand what other industries are doing to solve similar problems,” said Bob Weiler, Executive Vice President of Oracle’s Global Business Units.

The customer experience is one such area—a challenge, opportunity, business goal, and IT undertaking all rolled into one here-and-now, make-or-break imperative.

“The customer is in the driver’s seat. We need to get in front of what her needs are,” said Karen Katz, CEO and President of Neiman Marcus Group , during the Oracle Industry Connect keynote for retailers.

Companies can best manage such challenges with industry-specific capabilities that are designed for the business they’re in, Hurd said. Neiman Marcus, for example, is deploying Oracle Retail solutions to create a more seamless “omni-channel” experience across its stores, call centers, and website, and to help with demand forecasting and other retail operations.

What more can companies do to regain their footing in this fast-changing environment where customers already have the upper hand and are about to wield even more clout and influence?

Here are 10 trends that jumped out during the keynotes and sessions I attended at Oracle Industry Connect. Companies that recognize and respond to these trends will be in a better position to attract, engage, and retain their most influential—and most finicky!­—customers.

  1. Customers want to co-create their experience with your company. As businesses pursue customer experience, or CX, strategies, they must remember that social-savvy customers, who are more empowered than ever, expect to have a say in the ongoing relationship they have with the company. Mike Webster, Senior Vice President and General Manager of Oracle’s Retail Global Business Unit, shared the results of a survey, titled The New Retail Democracy, which shows that 73 percent of respondents favor the idea of “individual retail.” “Consumers want to participate in decisions that affect them,” said Webster.
  2. Consumers are out-pacing businesses in tech innovation. Consumers and businesses each spend about $1 trillion annually in technology, yet most of those consumer dollars go toward new capabilities, whereas only 18 percent of business IT spending does. Thus, businesses have fallen behind on the new technologies curve. Companies must find ways to modernize by shifting more of their tech spending from maintaining old systems to investing in new capabilities. Hurd points out that Oracle invests in industry-specific research and development, so companies can capitalize on that work without having to do the heavy lifting themselves.
  3. Innovation has become a distributed dynamic. R&D, which used to happen behind closed doors, is becoming a more open, iterative process. Because businesses are already behind the tech innovation curve (see trend #2 above), they must find ways to tap into the innovation happening all around them. “We’re moving to distributed innovation processes,” said Professor James Cash of Harvard Business School. “The innovation going on in the rest of the world can probably overwhelm what companies can do internally.” (For an example of how one company is using external innovation to create new customer-facing services, see “BT’s New Playing Field Combines Broadband, Innovation, and Global Sports.”)
  4. Big data remains a huge opportunity. Businesses recognize the potential of big data, but few have the pieces in place to convert that potential into a business advantage. Sonny Singh, Senior Vice President and General Manager of Oracle’s Financial Services Global Business Unit, said 63 percent of respondents to an Oracle survey gave their organizations a grade of “C” or lower in preparedness for the data deluge. Here too, industry-specific solutions can help. Check out my blog post on the trend among healthcare providers to deploy enterprise data warehouses  with a data model, middleware, and analytics suited to their needs.
  5. Companies are moving beyond old-style business and IT alignment. There was a time when CEOs could take comfort in knowing that their business and IT strategies were closely aligned, but those days are over. Tech leaders must go a step further and play an active role in corporate strategy setting and competitive analysis. “You must be participating in the strategy-formulation process,” said Professor Cash in a keynote presentation.
  6. Consumers expect immediate availability of products and services. It’s not enough to attract customers with low prices and wow them with great service—you better have what they’re looking for. Oracle’s The New Retail Democracy survey reveals that consumers put a premium on product availability. In fact, 58 percent say availability is more important that price, and 92 percent will not wait for products to come into stock. Retailers must excel at real-time inventory management and be able to share that information with customers.
  7. Business transformation requires great project management. I made this point a few weeks ago, but it’s worth repeating: Success at business transformation hinges on efficient and effective execution one project at a time. Otherwise your company’s big ideas, and the investments behind them, are at increased risk of underperformance or failure, and that can have a domino effect on related efforts.
  8. Every employee must be prepared for real-time decision-making. Whether you’re CEO or chief bottle washer, there comes a point (sometimes many of them) in every employee’s day when decisions are made that have a direct impact on a customer’s experience, a transaction, or some other business opportunity. “The average employee has to make critical decisions—that’s huge,” said Mark Hurd. That’s why it’s so important for businesses to close the tech gap that separates them from consumers, capitalize on big data, and explore new ways to make every customer interaction count.
  9. Industry-specific business challenges require industry-specific solutions. There are areas of overlap among industries, but that doesn’t change the fact that banks, hospitals, department stores, and other organizations have their own idiosyncrasies, business processes, distribution channels, and other industry-specific requirements. A grocery store manager wouldn’t use a baby thermometer to monitor the temperature of fruits and vegetables, would he? Likewise, he wouldn’t use a healthcare app to manage grocery goods.
  10. Industries are morphing. Phone companies have their own retail outlets, grocery stores rent movies, and coffee shops distribute music. What’s going on? Industries are changing, and, as they do, companies are adopting new business practices and models. At Oracle Industry Connect, a healthcare exec listened as other speakers discussed ways their industries are using social media for customer feedback and engagement. “This is an area healthcare has a lot to learn from retail and utilities,” she said.

Of course, social, mobile, and cloud are major drivers across industries and a big part of the reason things are moving so fast. How is your company being impacted by these disruptive forces? Is the business you’re in now the same as it was a few years ago? Let’s discuss—leave a comment here or at jfoley09@twitter.com.

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Oracle Announces Oracle NoSQL Database 3.0

Oracle, 04/02/2014

Latest Release Empowers Developers by Extending Security, Usability, and Performance

News Summary

Continuing its leadership in enterprise-class database solutions, Oracle announced Oracle NoSQL Database 3.0. With this latest release, Oracle offers developers an enhanced NoSQL solution for building high performance, next generation applications. The combination of security, availability, scalability, and data model flexibility delivers a comprehensive high performance NoSQL solution for application developers.

News Facts

  • Available today, Oracle NoSQL Database 3.0 is the latest version of Oracle’s distributed key-value database, designed to simplify the development of next generation applications, while enabling greater security and availability for real-time, web-scale, workloads.
  • The enhancements to Oracle NoSQL Database 3.0 extend the security, usability, and performance required to support enterprise development and IT needs, including:
  • Increased Security: OS-independent, cluster-wide password-based user authentication and Oracle Wallet integration enables greater protection from unauthorized access to sensitive data. Additionally, session-level Secure Sockets Layer (SSL) encryption and network port restrictions deliver greater protection from network intrusion.
  • Usability and Ease of Development: Support for tabular data models simplifies application design and enables seamless integration with familiar SQL-based applications. Secondary indexing delivers dramatically improved performance for queries.
  • Data Center Performance Enhancements: Automatic failover to metro-area secondary data centers enables greater business continuity for applications. Secondary server zones can also be used to offload read-only workloads, like analytics, report generation, and data exchange for improved workload management.
  • Oracle NoSQL Database 3.0 Enterprise Edition and Oracle NoSQL Database 3.0 Community Edition are now available for download via the Oracle Technology Network. Terms, conditions and restrictions apply.

Supporting Quotes

  • ” As the leading provider of data management solutions, Oracle is committed to providing customers with the most comprehensive solutions to address the evolving needs of enterprise data management including NoSQL,” said Andrew Mendelsohn, Executive Vice President, Database Server Technologies, Oracle. “Oracle NoSQL 3.0 helps organizations fill the gap in skills, security and performance by delivering the industry’s best enterprise-class NoSQL database that empowers database developers and DBAs to easily, intuitively and securely build and deploy next-generation applications with confidence.”
  • “The new release of Oracle NoSQL Database adds compelling value for developers and IT, like security and data center monitoring enhancements which are critical for enterprise deployments. For WebAction’s data center automation application, we need to have a robust NoSQL back end data store and Oracle NoSQL Database is a natural fit. The new table model and indexing features are also a welcome addition to the latest release, and we plan to take advantage of these features,” said Alok Pareek, Founder and Executive Vice President, WebAction.
  • “Oracle NoSQL already forms a critical component of our production environments, and the enhancements in this new version take the product to a new level. We are particularly excited about the secondary indexes and table functionality, and how this will provide significant productivity and performance gains, as well as simplifying the code we use. In addition the security enhancements allow us to ensure that we can meet the stringent security requirements demanded by our client base,” said James Anthony, Technology Director, e-DBA.

Supporting Resources

About Oracle

Oracle engineers hardware and software to work together in the cloud and in your data center.  For more information about Oracle (NYSE:ORCL), visit www.oracle.com.

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

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Oracle Improves Database Performance with Latest Development Milestone Release for MySQL 5.7

Oracle, 03/31/2014

New Release of the World’s Most Popular Open Source Database is 2x Faster than MySQL 5.6 and Over 3x Faster than MySQL 5.5 in Benchmark Tests

News Summary

Continuing to lead MySQL innovation, Oracle announced the immediate availability of a new Development Milestone Release for MySQL 5.7. To meet the demands of today’s web, cloud, and embedded applications, the new release extends the performance, scalability and reliability of MySQL, the world’s most popular open source database, while also enhancing management capabilities. In addition, Oracle announced the availability of several other MySQL product releases and early access features.

News Facts

  • Continuing to drive MySQL innovation, Oracle announced the availability of a new Development Milestone Release (DMR) for MySQL 5.7.
  • Available for download in the MySQL Developer Zone, this MySQL 5.7.4 DMR delivers improvements in replication, security, and instrumentation resulting in significantly higher performance and improved manageability over MySQL 5.6.
  • The Release Candidate of MySQL Fabric, providing high availability management and scale out through sharding is also available. MySQL Fabric is included in the Release Candidate version of MySQL Utilities 1.4.2.
  • MySQL Workbench 6.1 is generally available today, delivering additional capabilities for performance assessment and query optimization.
  • In addition, Oracle is providing early access to features under development including Geographic Information System (GIS) and multi-source replication improvements, and a preview of MySQL Cluster 7.4, for community testing and feedback through http://labs.mysql.com.

New MySQL Enhancements Improve Performance, Scalability and Manageability

  • Performance and Scalability
    • MySQL DMR 5.7.4 provides performance and throughput improvements for Solid State Disks (SSD).
    • Improved InnoDB buffer pool and metadata locking deliver higher throughput, performance and scalability.
    • MySQL semi-synchronous replication performance enhancements.
    • Benchmark tests using SysBench Read-only Point-Selects, at 1024 connections, resulted in MySQL 5.7 delivering 512,000 QPS, 2x better than MySQL 5.6, and 3x better than MySQL 5.5.
  • Manageability
    • Optimizer enhancements provide more accurate cost calculations.
    • Performance Schema improvements, including added instrumentation.
    • Security enhancements, including Advanced Encryption Standard (AES) 256-bit encryption and new options for password management.
  • Part of MySQL Utilities, MySQL Fabric delivers high availability with automatic failure detection and failover as well as scale out through data sharding.
  • MySQL Workbench 6.1 delivers additional capabilities for performance assessment and query optimization including:
      • New performance dashboard and reports.
      • Enhanced Explain plans to help optimize query performance.
      • New MySQL “SYS” Schema, providing simplified views on MySQL performance schema, instrumentation schema and more.
  • MySQL Workbench helps to easily migrate from Microsoft SQL Server and can reduce Database TCO by up to 90 percent.
  • Key features are also available through http://labs.mysql.com, for early testing and feedback from the MySQL community.
    • New MySQL 5.7 features include: GIS improvements including spatial index support in InnoDB, as well as improved accuracy and performance; better performance and throughput using SSDs; and continued development of multi-source replication.
    • MySQL Cluster 7.4 includes significant performance enhancements including speed of node restarts.

Supporting Quote

  • “Oracle continues to invest in MySQL innovation by providing increased performance, scalability, reliability and manageability,” said Tomas Ulin, vice president, MySQL Engineering, Oracle. “The latest MySQL 5.7 development milestone release delivers enhanced performance and management features to the MySQL community. By encouraging ongoing community participation and following the “release early, release often” model, we help shorten the feedback-to-delivery cycle and allow users to get faster access to improved product capabilities and quality.”

Supporting Resources

About Oracle

Oracle engineers hardware and software to work together in the cloud and in your data center.  For more information about Oracle (NYSE:ORCL), visit www.oracle.com.

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

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8 Reasons To Love Java 8

By: Caroline Kvitka, Oracle Voice

03/26/2014

Java, the programming language used by millions of developers, is now even better. The launch of Java 8 on March 25 represents the most significant update to the Java programming model ever, and demonstrates that Java is thriving among a worldwide community of programmers, code contributors, and users.

Technology-enabled innovation has become a top priority for businesses everywhere. Coming up with the next cool product or service and winning customers requires new ways of doing things. And software has become integral to business innovation—both for organizations that consider themselves tech companies and those that don’t.

Java 8 is a platform for innovation. It enables developers to create applications—faster and easier—for business environments, the cloud, and the emerging Internet of Things (IoT). And, with Java 8, developers can leverage a common skill set across this wide span of platforms and application types.

So if your company is on the path to innovation, Java 8 can get you there. Here are eight things everyone should know about the newest version of Java.

  1. It enables the Internet of Things. Java 8 can help businesses take part in the world of connected, always-on devices. Think smart appliances in the home and billions of wearable devices, medical sensors, connected vehicles, smart meters, and industrial controllers. The opportunities are endless. Both Java SE 8 and Java ME 8—the two platforms that make up Java 8, along with Oracle ORCL -0.67%’s related embedded products—provide a scalable, flexible, secure development platform for the Internet of Things.
  2. Less code means more productivity. Java 8 facilitates improved developer productivity through reduced boilerplate code. This is due in large part to lambda expressions, which are the most significant and anticipated new feature in Java SE 8. Lambdas (for short) let developers simplify the code they write every day. Developers can expect the way they do their jobs to change: They will be able to write code that is more compact, simpler, and easier to maintain.
  3. Modernize your apps. Java 8 takes a giant step forward in modernizing the Java language and Java libraries. One example is a new date and time application programming interface that reduces the complexity for developers when handling date and time, especially when dealing with internationalization and localization for different markets. The existing date and time library was more than 15 years old. It has been re-engineered using modern design practices.
  4. Embedded technology is a big deal. Developers building embedded apps can use one of three new Compact Profiles in Java SE 8. These predefined subsets of the full Java SE 8 specification support the creation of smaller applications for resource-constrained devices. That means Java SE can be deployed on embedded devices using as little as a 10 MB static footprint and 16 MB of RAM.
  5. Create eye-popping graphics. JavaFX 8 is a graphics toolkit included in JDK 8 that lets developers build rich client applications using standard Java development tools. It includes an embedded graphics stack, new UI controls and 3D graphics features, and HTML5 support. JavaFX 8 also brings a fresh, modern look to applications with its new Modena theme.
  6. Java 8 is integrated with JavaScript. Java and JavaScript are not the same thing. JavaScript is a popular language with features similar to Java’s that is ideal for transmitting code across networks. Java SE 8 includes Nashorn, a JavaScript engine that runs on the Java Virtual Machine (JVM) and allows Java applications to contain components written in JavaScript. When developers want to use both Java and JavaScript, Nashorn can deliver significant performance improvements and interoperability between Java and JavaScript code.
  7. A worldwide community is behind Java 8. The Java 8 release represents a huge collaborative effort by the worldwide Java community. Java user groups provided ongoing feedback to Specification Leads, made requests for functionality, uncovered bugs, and contributed to code fixes. The OpenJDK community provided a way for developers to collaborate on the open source reference implementation of the Java SE platform. And the Java Community Process—with representation from the likes of IBM IBM -0.48%, Intel INTC -0.93%, Red Hat , and SAP —provided a means for organizations and individuals to contribute to the Java platform.
  8. It’s available and free to download. With the March 25 launch of Java 8, you can now download JDK 8, Oracle Java SE Embedded 8, Java ME SDK 8 Early Access 2, and Oracle Java ME Embedded 8 Early Access 2.

You can learn much more about Java 8 in the latest issue of Java Magazine, Oracle’s free bimonthly digital magazine covering all things Java. You will find articles on lambda expressions, the date and time API, and more.

I fully expect Java 8 to unleash a new wave of software-powered business innovation. How will your company use Java 8? Let’s hear about it.

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Oracle Communications Demonstrates Ability to Manage Massive Order Volumes for Communications Service Providers

Oracle 03/25/2014

Oracle Communications Rapid Offer Design and Order Delivery Solution Running on Oracle Exadata Database Machine and Oracle Exalogic Elastic Cloud Achieves Extreme Performance

News Summary

An Oracle performance test of Oracle Communications Rapid Offer Design and Order Delivery solution running on Oracle Exadata Database Machine and Oracle Exalogic Elastic Cloud revealed that the solution can process more than 27,000 communications service provider (CSP) multi-play broadband orders per hour.1

News Facts

  • Oracle today released the results of a performance test demonstrating that the components of the Oracle Communications Rapid Offer Design and Order Delivery (RODOD) solution running on Oracle Exadata Database Machine and Oracle Exalogic Elastic Cloud can offer extreme performance and scalability for communications service providers aiming to consolidate and simplify their IT environments for concept-to-cash processes.
  • With just a quarter rack each of Oracle Exadata Database Machine and Oracle Exalogic Elastic Cloud, Oracle Communications Rapid Offer Design and Order Delivery completed end-to-end multi-play broadband order processing at more than 27,000 orders an hour(1) – the solution’s best recorded throughput performance to date.
  • Oracle Communications Order and Service Management, a key component of the Rapid Offer Design and Order Delivery Solution, achieved less than 29 second average internal order processing time and 36 second average end-user order lifecycle time, which will help service providers improve customer satisfaction and accelerate revenue recognition.
  • Oracle Communications Rapid Offer Design and Order Delivery solution running on Oracle Exadata and Oracle Exalogic helps simplify production deployments by combining database and storage servers in one solution, eliminating the need to deploy a separate storage area network.
  • Designed for extreme high performance transaction abilities, the newest Oracle Exadata Database Machine and Oracle Exalogic Elastic Cloud have double the number of cores and three times the memory of the earlier machines, providing even greater processing capability.
  • Service providers using Oracle Exadata and Oracle Exalogic can significantly simplify their IT environment and accommodate rapid subscriber growth by leveraging these expandable platforms.

Supporting Quotes

  • “The performance test of Oracle Communications Rapid Offer Design and Order Delivery solution running on Oracle Exadata Database Machine and Oracle Exalogic Elastic Cloud demonstrates the power of our integrated hardware and software solutions to scale to meet communications service providers’ ever-increasing demands for better performance with simplified IT footprints,” said Bhaskar Gorti, senior vice president and general manager, Oracle Communications.

Supporting Resources

About Oracle Communications

Oracle Communications solutions span the communications industry landscape – from cross-channel customer experience and business and operational support systems, to network service and session delivery and control solutions – enabling service providers and enterprises to deliver and monetize innovative digital lifestyle services, build strong customer relationships, and streamline operations. For more information, visit http://www.oracle.com/communications.

About Oracle Exadata

The Oracle Exadata Database Machine is the only database machine that provides extreme performance for both data warehousing and online transaction processing (OLTP) applications, making it the ideal platform for consolidating or private clouds. It is a complete package of servers, storage, networking, and software that is massively scalable, secure, and redundant. With Oracle Exadata Database Machine, customers can reduce IT costs through consolidation, manage more data on multiple compression tiers, improve performance of all applications, and make better business decisions in real time.

About Oracle Exalogic

Oracle Exalogic Elastic Cloud is hardware and software engineered together to provide breakthrough performance, reliability and scalability for Oracle, Java and other business applications, while delivering lower TCO, reduced risk, higher user productivity and one-stop support.

About Oracle

Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NYSE:ORCL), visit http://www.oracle.com.

Trademark
Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Footnotes

(1) A quarter rack X2-2 Exadata and Exalogic Engineered System was used to set up the Rapid Offer Design and Order Delivery test environment. Detailed configuration specifications can be found here and here. The hardware and software environment tested sales order creation workloads of up to 300 users, and a maximum throughput of 27,114 orders created per hour was achieved under these specifications.

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Oracle Showcases Next-Generation Cloud Applications User Experiences in Europe

Oracle 03/14/2014

Oracle Platinum Partner AMIS Services BV to Host First Oracle Applications User Experience Expo in Europe

News Summary

As cloud computing continues to rapidly transform how organizations approach IT, the importance of optimizing the user experience has become paramount. To help organizations deliver the best possible user experience and maximize the value of their business-critical applications, Oracle is providing a look at its User Experience (UX) strategy at the European debut of the Oracle Applications User Experience (OAUX) Expo. The OAUX Expo takes place in Europe on March 18, 2014, at the AMIS Services BV offices in Nieuwegein, The Netherlands. Attendees will witness the new strategy first-hand, along with the comprehensive Oracle technologies that power these new experiences. In addition, attendees will see a range of user experience demonstrations of innovative new concepts for enterprise applications.

News Facts

  • Extending its commitment to providing the simplicity, mobility and extensibility that defines next-generation user experiences, Oracle today announced details of the first Oracle Applications User Experience Expo (OAUX) in Europe.
  • Hosted by AMIS Services BV, a provider of services for Oracle technologies and Platinum level member of Oracle PartnerNetwork (OPN), the OAUX Expo will take place in Nieuwegein, The Netherlands on March 18, 2014.
  • The OAUX Expo will showcase the next evolution of the Oracle application user experience and will also include working demos on topics ranging from simplified UI and zero-touch interfaces to mobile platforms, Google Glass and the Tesla user experience. In addition to the demos, attendees will be able to talk to Oracle’s UX R&D experts.
  • The interactive expo will also include a series of short lectures that provide targeted content for audiences ranging from students looking to begin a career at Oracle to line-of-business executives, IT managers and developers.
  • Senior AMIS consultants and Oracle UX management will also provide attendees with an analysis of the trends that are impacting today’s cloud application development and Oracle’s technologies.
  • In addition, the event will include a Secret Chamber, where Oracle will allow customers, under a formal non-disclosure agreement, to see innovative user experience concepts that are being explored. If you are interested in participating in the Secret Chamber, please send an email to marketing@amis.nl
  • Since 1991, AMIS has been the leading Oracle technology partner in The Netherlands, and its consultants are involved in many major Oracle implementations in the country and various groundbreaking projects worldwide.
  • The OAUX Expo is free and open to the public. Register to attend at www.amis.nl/userexperience.

Supporting Quotes

  • “This event shows a unique side of Oracle Corporation: an open company that is willing to inspire and lead customers into new areas of corporate IT. We hope Oracle Corporation will continue to showcase its thought leadership.” Paul Uijtewaal, CEO, AMIS Services BV
  • “Our primary objective is for people to be inspired. Awed, dazzled, triggered. Have their eyes opened, to realize the importance of a great UX, to get a feel for the many ways in which the UX can be enriched – targeting specific users, tasks and devices. Be surprised by the lead Oracle has taken in this field and by a sneak peek into the (near) future. Understand how today’s technology can be leveraged for UI design – and how tomorrow’s development is going to build on that.” Lucas Jellema, CTO, AMIS Services BV
  • “For AMIS, it is important to show to our customers what can be done – now and in the near future. We want to help them stand out with an incredible user experience, and the first step on that path is ideas and inspiration. That is what this event will bring them.” Lucas Jellema, CTO, AMIS Services BV
  • “Coming to this particular event is a commitment to your own investment in Oracle applications and technology. We are showing our partners and customers that we want them to invest in us because we are showing how we are investing in them and their success. This is about them getting solutions that will take them forward. We are investing in their employees’ expectations. We are investing in their company by giving them modern systems. We are investing in their productivity by our understanding of what they need.” Jeremy Ashley, Vice President, Oracle Applications User Experience

Supporting Resources

  • Register to attend at www.amis.nl/userexperience.
  • AMIS and Oracle Applications User Experience (OAUX) Expo
  • Oracle’s Cloud User Experience Strategy
  • is the simplified user interface springboard in Oracle HCM Cloud, from where you can enter various functional areas within the simplified user interface.
  • screenshot shows the Team Talent functional area within the Oracle HCM Cloud simplified user interface. Note that the springboard menu now appears across the top of the screen.
  • shows the Contacts functional area within the Oracle Sales Cloud simplified user interface.
  • capabilities in the simplified user interface enable users to easily update the visual appearance of the interface.

The Oracle Experience

User Experience is a strategic investment area for Oracle. A clear example of this is our research and development on our applications cloud user experiences, with a focus on simplicity, mobility and extensibility. Oracle investigates first the capabilities of our next-generation cloud technology, built on Oracle Fusion Middleware, to create these product experiences, ranging from simplified UI to wearable devices. We then look to leverage this across our other product lines through user experience design patterns and associated development tools. Our goals are always to see a clear gain in end-user productivity and a return on our customers’ investment in our applications and technologies.

About Oracle

Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NYSE:ORCL), visit www.oracle.com.

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Safe Harbor Disclaimer

The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle Corporation.

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New Oracle Social Cloud eBook Sheds Light on the Promise of Social Business

Oracle 03/14/2014

Oracle Platinum Partner AMIS Services BV to Host First Oracle Applications User Experience Expo in Europe

News Summary

As cloud computing continues to rapidly transform how organizations approach IT, the importance of optimizing the user experience has become paramount. To help organizations deliver the best possible user experience and maximize the value of their business-critical applications, Oracle is providing a look at its User Experience (UX) strategy at the European debut of the Oracle Applications User Experience (OAUX) Expo. The OAUX Expo takes place in Europe on March 18, 2014, at the AMIS Services BV offices in Nieuwegein, The Netherlands. Attendees will witness the new strategy first-hand, along with the comprehensive Oracle technologies that power these new experiences. In addition, attendees will see a range of user experience demonstrations of innovative new concepts for enterprise applications.

News Facts

  • Extending its commitment to providing the simplicity, mobility and extensibility that defines next-generation user experiences, Oracle today announced details of the first Oracle Applications User Experience Expo (OAUX) in Europe.
  • Hosted by AMIS Services BV, a provider of services for Oracle technologies and Platinum level member of Oracle PartnerNetwork (OPN), the OAUX Expo will take place in Nieuwegein, The Netherlands on March 18, 2014.
  • The OAUX Expo will showcase the next evolution of the Oracle application user experience and will also include working demos on topics ranging from simplified UI and zero-touch interfaces to mobile platforms, Google Glass and the Tesla user experience. In addition to the demos, attendees will be able to talk to Oracle’s UX R&D experts.
  • The interactive expo will also include a series of short lectures that provide targeted content for audiences ranging from students looking to begin a career at Oracle to line-of-business executives, IT managers and developers.
  • Senior AMIS consultants and Oracle UX management will also provide attendees with an analysis of the trends that are impacting today’s cloud application development and Oracle’s technologies.
  • In addition, the event will include a Secret Chamber, where Oracle will allow customers, under a formal non-disclosure agreement, to see innovative user experience concepts that are being explored. If you are interested in participating in the Secret Chamber, please send an email to marketing@amis.nl
  • Since 1991, AMIS has been the leading Oracle technology partner in The Netherlands, and its consultants are involved in many major Oracle implementations in the country and various groundbreaking projects worldwide.
  • The OAUX Expo is free and open to the public. Register to attend at www.amis.nl/userexperience.

Supporting Quotes

  • “This event shows a unique side of Oracle Corporation: an open company that is willing to inspire and lead customers into new areas of corporate IT. We hope Oracle Corporation will continue to showcase its thought leadership.” Paul Uijtewaal, CEO, AMIS Services BV
  • “Our primary objective is for people to be inspired. Awed, dazzled, triggered. Have their eyes opened, to realize the importance of a great UX, to get a feel for the many ways in which the UX can be enriched – targeting specific users, tasks and devices. Be surprised by the lead Oracle has taken in this field and by a sneak peek into the (near) future. Understand how today’s technology can be leveraged for UI design – and how tomorrow’s development is going to build on that.” Lucas Jellema, CTO, AMIS Services BV
  • “For AMIS, it is important to show to our customers what can be done – now and in the near future. We want to help them stand out with an incredible user experience, and the first step on that path is ideas and inspiration. That is what this event will bring them.” Lucas Jellema, CTO, AMIS Services BV
  • “Coming to this particular event is a commitment to your own investment in Oracle applications and technology. We are showing our partners and customers that we want them to invest in us because we are showing how we are investing in them and their success. This is about them getting solutions that will take them forward. We are investing in their employees’ expectations. We are investing in their company by giving them modern systems. We are investing in their productivity by our understanding of what they need.” Jeremy Ashley, Vice President, Oracle Applications User Experience

Supporting Resources

  • Register to attend at www.amis.nl/userexperience.
  • AMIS and Oracle Applications User Experience (OAUX) Expo
  • Oracle’s Cloud User Experience Strategy
  • is the simplified user interface springboard in Oracle HCM Cloud, from where you can enter various functional areas within the simplified user interface.
  • screenshot shows the Team Talent functional area within the Oracle HCM Cloud simplified user interface. Note that the springboard menu now appears across the top of the screen.
  • shows the Contacts functional area within the Oracle Sales Cloud simplified user interface.
  • capabilities in the simplified user interface enable users to easily update the visual appearance of the interface.

The Oracle Experience

User Experience is a strategic investment area for Oracle. A clear example of this is our research and development on our applications cloud user experiences, with a focus on simplicity, mobility and extensibility. Oracle investigates first the capabilities of our next-generation cloud technology, built on Oracle Fusion Middleware, to create these product experiences, ranging from simplified UI to wearable devices. We then look to leverage this across our other product lines through user experience design patterns and associated development tools. Our goals are always to see a clear gain in end-user productivity and a return on our customers’ investment in our applications and technologies.

About Oracle

Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NYSE:ORCL), visit www.oracle.com.

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Safe Harbor Disclaimer

The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle Corporation.

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The Top 10 Trends In Data Warehousing

Oracle Voice 03/10/2014

By: John Foley

Before the iPhone and Xbox, prior to the first Tweet or Facebook “Like,” and well in advance of tablets and the cloud, there was the data warehouse.  For 30 years, businesses have centrally stored data for analysis and data-driven decision making.

For all of that time, the data warehouse has been the business-insights workhorse of enterprise computing. The big trend in the mid 1990’s, when I covered these systems as a tech journalist, was the emergence of data warehouses that were a terabyte in size, which at the time was considered a huge amount of data. Today’s leading-edge systems are a thousand times larger—measured in petabytes.

Data warehouses have had staying power because the concept of a central data repository—fed by dozens or hundreds of databases, applications, and other source systems—continues to be the best, most efficient way for companies to get an enterprise-wide view of their customers, supply chains, sales, and operations.

For this reason, businesses that have data warehouses are upgrading and augmenting them with technologies such as Hadoop and in-memory processing, which help with “big data” workloads that are 10 times or 100 times or 1,000 times bigger than before. Meanwhile, businesses that have relied on piecemeal data-analysis solutions in the past are now establishing data warehouses to get a more complete picture of the enterprise. For more on that, see my recent article, “Healthcare’s Next Innovation? The Answer Is In The Data.”

In other words, data warehouses aren’t just bigger than a generation ago; they’re faster, support new data types, serve a wider range of business-critical functions, and are capable of providing actionable insights to anyone in the enterprise at any time or place. All of which makes the modern data warehouse more important than ever to business agility, innovation, and competitive advantage.

A new white paper from Oracle explores the top 10 trends and opportunities in data warehousing. Here’s a recap of that Top 10 list along with my own take on each trend.

  1. The “datafication” of the enterprise requires more capable data warehouses. Mobile devices, social media traffic, networked sensors (i.e. the Internet of Things), and other sources are generating a growing stream of data—some would say a fire hose of data. IT teams are responding by adding new capabilities to data warehouses so they can handle new types of data, more data, and do so faster than ever.
  2. Physical and logical consolidation help reduce costs. The answer to datafication isn’t to throw more money at these systems. Or put another way, ten times the data shouldn’t translate into ten times the cost. So burgeoning data warehouses must be consolidated, through a combination of virtualization, compression, multi-tenant databases, and servers that are engineered to handle much larger data volumes and workloads.
  3. Hadoop optimizes data warehouse environments. The open source Hadoop program, with its distributed file system (HDFS) and parallel MapReduce paradigm, excels at processing very large data sets. That makes Hadoop a great companion to “standard” data warehouses and explains why a growing number of data warehouse managers are now using Hadoop to shoulder some of the heaviest workloads.
  4. Customer experience (CX) strategies use real-time analytics to improve marketing campaigns. Data warehouses play a pivotal role in CX initiatives because they house the data used to establish a comprehensive, 360-degree view of your customer base. A data warehouse of customer information can be used for sentiment analysis, personalization, marketing automation, sales, and customer service.
  5. Engineered systems are becoming a preferred approach for large scale information management. If you’re not careful, data warehouses can become a complex assembly of disparate pieces—servers, storage, database software, and other components—but that doesn’t have to be the case. Engineered systems such as Oracle Big Data Appliance and Oracle Exadata Database Machine are preconfigured and optimized for specific kinds of workloads, delivering the highest levels of performance without the integration and configuration headaches.
  6. On-demand analytics environments meet the growing demand for rapid prototyping and information discovery. If you’re familiar with cloud computing’s software-as-a-service model, then you’ll appreciate the concept of “analytics as a service.” Technical breakthroughs such as Oracle Database 12c’s pluggable database feature make it easy for administrators to provide “sandboxes” in a data warehouse environment for use in support of new analytics projects.
  7. Data compression enables higher-volume, higher-value analytics. The best way to counter non-stop data expansion is—what else?—data compression. Your organization’s data may be growing at 10X, but advanced compression methods, such as Oracle’s Hybrid Columnar Compression, can match that. Using compression, companies can capture and store more valuable data, and they can do it without 10X the cost and 10X the pain.
  8. In-database analytics simplify analysis. Ideally, your data warehouse will have a range of ready-to-use tools—native SQL, integration with the R programming language, and data mining algorithms, for example–to jump start and facilitate data analysis. These kinds of in-database analytics capabilities minimize the need to move data back and forth to other systems and applications for analysis, resulting in more streamlined and optimized data discovery.
  9. In-memory technologies supercharge performance. The emergence of in-memory database architecture brings race car-like performance to data warehouses. The term in memory is highly descriptive, of course. It refers to the ability to process large data sets in system RAM, accelerating number-crunching and reporting of actionable information.
  10. Data warehouses are more critical than ever to business operations. While it’s true that data warehouses have been around for years, their value keeps growing because they represent a company’s crown jewels—prized data on customers and business performance. And organizations are finding new applications for data warehouses, as described in the example above, where healthcare providers are using enterprise data warehouses to improve patient care and streamline operations.

Taken together, these Top 10 trends describe a new generation of data warehouses that are bigger, better, and faster than ever before, transforming data into information and information into actionable insights, enabling businesses to forge ahead with unprecedented speed and agility. For an in-depth report on all of this, download the Oracle white paper, “Top 10 Data Warehousing Trends and Opportunities for 2014.”

And, for an enlightening discussion on the full range of issues businesses face as they look to seize these opportunities, you can access this informative, on-demand webcast, featuring a keynote presentation by Gartner analyst Mark Beyer. The webcast explores the data warehousing report in greater detail, provides Gartner research and analysis, and offers case studies and best practices in how to get the most from your own data warehouse.

datawarehouse

 

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Why Cloud ERP Adoption Is Faster Than Gartner Predicts

Forbes 02/07/2014

By: Louis Columbus

A recent study completed by Gartner titled Survey Analysis: Adoption of Cloud ERP, 2013 Through 2023 published on January 24, 2014, written by Nigel Rayner advises CIOs and application leaders of financial services institutions to “consider cloud ERP as a potential replacement for aging core ERP systems that are out of support or running on an old technology platforms (such as mainframes).“

The methodology is based on a survey of Gartner Research Circle members from North America, EMEA, APAC and Latin America from companies that range in size from $10M to $10B.

Key take-aways of the study including the following:

  • Including the 2% that already have core ERP in the cloud, a total of 47% of organizations surveyed plan to move their core ERP systems to the cloud within five years. This is because their ERP requirements tend to be focused around administrative ERP (financials, human capital management and procure-to-pay) where there is a wider range of cloud options (compared with manufacturing).
  • In aggregate, 30% of respondents say that the majority of their ERP systems will be on-premises for the foreseeable future as can be seen from the following graphic.

cloud adoption pie chart

  • 30% of organizations surveyed said they planned to keep the majority of their ERP systems on-premise for the foreseeable future.  Manufacturing organizations dominated this survey segment.

Why Cloud ERP Is Accelerating Faster Than Gartner Predicts

Two-tier ERP is the Trojan Horse of cloud ERP.  If Gartner had asked their respondents about if and how cloud-based ERP systems are being considered and used in two-tier ERP strategies globally, their survey and previous forecasts would have been significantly different.

From researching and working with manufacturers where two-tier ERP strategies make perfect sense for extending their legacy ERP systems to move into new markets, the following key take-aways emerge:

  • Achieving faster time-to-market while reducing cost of quality.  This is quickly turning into a year of transition for many supply chains, with the shift most noticeable in aerospace and defense.  Tighter project schedules driven by reduced budgets, coupled with more aggressive launch schedules is making this the year of the agile supplier.  Cloud-based ERP systems are essential to suppliers in this industry especially.
  • Legacy ERP systems lack scalability to support 21rst century compliance. One CIO who is a good friend jokingly refers to the legacy ERP systems populating each division of the manufacturing company he works for as fuel for his silos of excellence.  His point is that legacy ERP systems don’t have the data models to support the current quality management and compliance requirements corporate-wide and are relegated to siloed roles in his organization.  Cloud-based applications, specifically designed for ISO 9100, AS9100 Rev. C can do what legacy systems can’t, which is span across the aerospace manufacturer’s entire operations.
  • SaaS-based manufacturing and distribution software will increase from 22% in 2013 to 45% by 2023.  According to MintJutras, a leading research and advisory firm tracking ERP trends, a survey completed in 2013 shows SaaS-based applications will steadily grow from 22% of all manufacturing and distribution software installed to 45% within ten years.  The catalyst for much fo this growth will be two-tier ERP system adoption.
  • Microsoft MSFT -0.26%’s New CEO knows the enterprise and cloud’s role in it. Satya Nadella has the daunting task of bringing innovation back into Microsoft.  As Anshu Sharma writes in his blog post today Satya Nadella: Microsoft, Coffee and the Relevance Question provides an excellent analysis of the challenges and paradoxes faced by the new Microsoft CEO.  It’s common knowledge in the Microsoft Partner community that the company runs one of the largest two-tier ERP system architectures in IT today, with an SAP R/3 instance in headquarters and Microsoft Dynamics AX running in each subsidiary.
  • All cloud ERP providers including Microsoft intend to monetize two-tier as much as they possibly can, architecting their respective Cloud OS strategies and enterprise suites to capitalize on it. Microsoft released an overview of their Cloud OS strategies in the following presentation, which provides a thorough overview of their perspective of the hosting market and how it relates to their apps business. Also included is the following graphic, Cloud OS: Innovation at Scale.  All of the factors taken together will drive up adoption of Microsoft Dynamics AX 2012 and streamline two-tier enterprise sales across all cloud ERP providers.  Last year at Microsoft Worldwide Partner Conference the announcement was made that Microsoft Dynamics AX 2012 would be available on Windows Azure in July, 2014.

cloud scale

  • Mobility is unifying the manufacturing shop floor to the top floor faster than anyone thinks.  In traditional ERP systems mobile platforms are most often used for material handling, warehouse management, traceability, quality management, logistics and service tracking. From the discussions I’ve had with CIOs and a few CEOs of manufacturing companies, there’s a high level of interest in analytics, alerts and approvals on Android and Apple AAPL -1.29% tablets.  These apps and the speed of results they deliver are the new corporate bling. Intuitive, integrated and fast, these mobile apps make it possible for senior managers to check up on operations for wherever they are globally, in addition to approving contracts and being notified of events via alerts.  For Gartner’s assessment of cloud ERP to have been complete in this survey, mobility also needed to be covered.

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